CRM solutions can help businesses better understand their customer base. Using marketing automation, customer data is analyzed telling sales and marketing teammates all that they need to know about the customer. From how often and what products a customer purchases to how customers engage with different marketing messages. CRM tools also allow for collaboration between sales teams in different locations, show a sales pipeline, and can help with lead management so that customers are contacted at the right time and by the right person. However, determining which is the right CRM tool for your business may be difficult. Here are the ten best CRM software packages, which may help you decide.
Top 10 Best CRM Software In 2022
What is CRM?
Customer relationship management software should help to improve business processes so that marketing teams are more tuned in to customers’ wants and needs. A good customer relationship management tool offers businesses insight into how engaged customers are with the brand. These contacts are key to engagement. For the sales process, these toolsets can build the sales pipeline, build sales contacts, offer lead management, and workflow automation for the sales team. At the same time, CRM tools help customer service teams by providing customer interaction data, sales forecasting, and project management tools. For small businesses, this type of software can help to scale the business faster, while ensuring teams are trained and knowledgeable about the process.
Why Should You Need A CRM Software?
The right CMR software will solve multiple issues for sales teams, simplifying their view of the customer so that they have a better understanding of campaign management. Core CRM features will include contact management, third-party integrations, workflow automation, and lead management so that small business sales teams can focus on building stronger customer relationships. If you want to scale your business, or if your marketing teams are struggling in managing leads, CRM software may be a good solution to improve your SMB needs.
- Drag and drop editor
- Highly customizable
- Pricing starts at $24 per month per user
- The free version paid pricing starts at $45/month for 2 users
- Supports integrated payments
- Can be set up same day
- Small business friendly
- AI Assistant feature
- The free version, paid plans start at $15 per month per user
- Integration with Zendesk’s help desk
- Robust reporting features
- Pricing begins at $19 per month per user
- List and timeline views
- Highly integrated
- Pricing starts at $8 per user per month, for up to 3 users
- Excellent workflow tools
- Enhanced customer experience
- The free option, pricing begins at $6 per user per month
- Full feature set
- Mobile app friendly
- Pricing begins at $8 per user per month
- Cloud-based integrations
- Data tracking functionality
- Pricey – $99 per user per month
- Simple data sharing
- High level of integration
- The free option, pricing begins at $29 per user per month
- Drag and drop integrations
- Contracts management
- Pricing begins at $39 per user per month
Top 10 Best CRM Software In October 2022
From sales force automation and deal management to customer and pipeline management, Zoho CRM is a good choice. It is an easy-to-use CRM, has good pricing plans, and offers a high level of customization. However, there is a steep learning curve to the platform which may slow the time between the initial contract and when your business is ready to roll out the newest features.
The drawback to Hubspot CRM is that some of the more basic CRM features are available only at higher-priced tiers. However, its ease of use and robust basic features make this platform worth a look for both smaller and larger businesses in need of a CRM system to manage customer support, data, and sales.
While there are many positives to the Freshsales infrastructure, and their overall pricing is competitive in the market, larger businesses will struggle to feed their employees the data needed to improve customer relationships. Added to this, the pricing structure can be difficult to navigate, which may mean the business doesn’t immediately have access to the wealth of information and contacts it needs.
Zendesk Sell ranks in our top five of the best CRM software because it is cloud-based, has integration options, and its pricing structure is a good value. However, businesses with larger sales teams or in need of more robust customer data or customer management tools will likely need a different option.
Monday is very economical, and with its collaboration tools may be the right choice for businesses’ remote work and/or separate office situations. However, their support can be difficult to connect to, so businesses needing support may want to consider other options.
Sales Creatio may be considered a hybrid business process management and CRM software solution. It’s management is robust and geared toward a high level of analysis and customer mapping. However, smaller businesses may find the system too heavy to operate cleanly, and the pricing structure may be too high.
Apptivo is a good customer relationship management solution for small to medium-sized businesses and does offer a lot for the price. However, their pricing structure may squeeze some budgets. The company has strong customer service, and a good number of top integration tools, but doesn’t include a mobile CRM option.
For customer lifecycle support, Netsuite CRM may be one of the best options for businesses that have the right budget. Pricing begins at $129 per month and quickly goes up. However, their robust suite of tools includes lead management and generation, sales and order fulfillment, up- and cross-sell opportunities, and customer support services.
For small businesses, Insightly sales CRM is a good solution that is budget-friendly. The platform offers many integrations, advertising, and communication templates which can be beneficial at the startup phase and do have mobile-friendly options. However, the platform doesn’t have a high level of support features, which may be a problem for companies.
For small businesses that have time to deal with support calls, Sage CRM may be a good solution. Their pricing is not readily available and requires phone contact with the company, which may be off-putting to some business owners. However, once on board, the system does have a good number of integrations and project management solutions for small businesses.
What Factors To Choose A Suitable CRM Software?
Finding the right CRM tool is less about finding single marketing automation and, instead, about finding a solution that will allow your teams to focus on their customers. When choosing CRM systems, you’ll want to consider the contact management, customer support, and sales-focused CRM elements as those will have the most benefit to the highest number of organizations. From there, customer relationship management CRM should focus on letting your teams concentrate on making those connections and engagements with the consumers. Another consideration is the number of users allowed in the pricing plans as this will determine the total cost of the system you choose.
What Should You Consider When Using A CRM software?
CRM is an important part of the business ecosystem. The best customer relationship management will connect teams’ contact details, assist in sales pipeline management, and provide potential customers with the connection they want to your brand. CRM service providers help businesses improve their overall functionality so that end users have a better experience and receive better service through marketing automation. This frees teams to connect with the users. Once found, the best customer relationship management software for your firm will run smoothly through the cloud. From salesforce sales cloud data to other integrated services, your CRM solution should provide software solutions that your business needs to grow.
The best free CRM software for your business will fulfill specific needs. These may be focused on team management, sales increases, customer retention, and contacts management. A CRM solution should integrate with other applications to simplify the process of creating marketing materials, managing campaigns, and improving customer loyalty.
Frequently Asked Questions (FAQs)
Some platforms begin with free CRM software and offer paid platforms after the free trial period. This trial is a good way to “try before you buy” to make sure the CRM is the right fit for your needs.
When choosing CRM platforms, most businesses must consider how the platform will integrate marketing campaigns, sales automation, reporting capabilities, and customer service agents with CRM services so that business sales strategies are always in focus.
CRM business solutions are beneficial for both small businesses and large sales teams. Business management software solves the problems of data collection across multichannel marketing campaigns, offers a better understanding of consumer satisfaction, and helps to define your business needs. This, in turn, results in teams saving time, increasing productivity, and higher revenue for business owners.