Those of you who like to follow all the latest news from both the wireless and advertising industries may have recently noticed an interesting overlap between the two largely separate worlds, as T-Mobile’s rivals seem to be taking issue with the “Un-carrier’s” bombastic promotion tactics more and more often.
No more 5G advertising?
It’s also important to note that the National Advertising Division can only make recommendations, and while T-Mo explicitly agreed to revise or discontinue other claims in question, it could always choose to ignore this especially contentious part of the ruling or try to find clever ways to dodge it.
The speed talk is already toned down
At the end of the day, whether you’re calling this a 5G or 4G LTE network (or a bit of both), customers are likely to mainly care about their day-to-day speeds… and, of course, their monthly costs.
The contentious speed claims on T-Mobile’s website are highlighted in this picture.
That’s still pretty good for just $50 a month with no annual contracts or data caps, the latter of which is another key selling point that Charter challenged… with no success.
Finally, Magenta got itself into a bit of trouble by neglecting to detail its deprioritization process on the aforementioned Home Internet website. Due to favoring its mobile customers in times of network congestion, the operator can’t actually promise to deliver the “best speeds” to your home.
None of this should prevent you from becoming a T-Mobile 5G Home Internet subscriber, of course, as long as you ensure you understand all the restrictions and conditions and decide the price is right for you (which it totally is).