MULEGEEK TECHNOLOGIESMULEGEEK TECHNOLOGIES
  • 4G
  • 5G
  • Broadcast
  • Education
  • Mobile
  • streaming
  • Software
Facebook Twitter Instagram
Facebook Twitter Instagram
MULEGEEK TECHNOLOGIESMULEGEEK TECHNOLOGIES
  • 4G

    Colorado Opens Doubleheader Weekend by Hosting Swarm Friday

    February 2, 2023

    BSNL Offers Cheapest Postpaid Plan at Rs 199: Check Benefits

    January 31, 2023

    Lamar County Sheriff Inmate Booking Report || Jan. 30, 2023

    January 30, 2023

    Cohere Technologies Receives Funding From Bell Ventures for

    January 30, 2023

    With 5.7% CAGR, Enterprise WLAN Market Size Worth USD 9.59

    January 30, 2023
  • 5G

    Sunil Mittal lauds focus on 5G tech in this year’s Budget

    February 2, 2023

    iQOO 11 5G Review: Does It End Your Quest for the Ultimate Smartphone?

    January 31, 2023

    BSNL moves into the private 5G network space – Developing Telecoms

    January 30, 2023

    Oppo Reno8 T 5G and Enco Air3 set to launch on February 3 in India

    January 30, 2023

    Mafab Communications targets infrastructure sharing to push 5G service

    January 30, 2023
  • Broadcast

    2 former Tigers players joining TV broadcast team in 2023

    February 2, 2023

    Longtime Hawaii sports broadcaster Jim Leahey dies at 80

    January 31, 2023

    BBC Arabic Radio Airs Final Broadcast After 85 Years

    January 30, 2023

    Gracey swaps W Series for SailGP broadcast role

    January 30, 2023

    Lte And 5G Broadcast Market Analysis by Growth Facts and Revenue Figures over 2023 – 2032

    January 30, 2023
  • Education

    How technology will transform global education in 2023

    January 27, 2023

    MassBay Community College Offering Free Computer & Technology Education and Training to Unemployed and Underemployed Workers

    January 27, 2023

    Need to focus on reshaping technology education, says CM Naveen Patnaik

    January 26, 2023

    Tech ed students make cornhole sets for Winter Regatta – WJFW-TV

    January 26, 2023

    Ontario updating curriculum for computer, technological education

    January 24, 2023
  • Mobile

    Nova Labs Launches New IoT Integration Arm, 1663™

    February 2, 2023

    Reforms to enable speedy 5G roll outs, help consumers, Telecom News, ET Telecom

    January 31, 2023

    NXP Semiconductor delivers mixed results as mobile and IoT chip demand falters

    January 31, 2023

    Aalto University starting a new doctoral program with Nokia

    January 30, 2023

    ROSALIND FRANKLIN UNIVERSITY ANNOUNCES $1 MILLION IN NEW FUNDING FROM NORTHSHORE UNIVERSITY HEALTH SYSTEM TO EXPAND MOBILE CLINIC COMMUNITY OUTREACH

    January 30, 2023
  • streaming

    Buy or Bootleg: Save Your Favorite Streaming Media by Any Means Necessary

    February 2, 2023

    'The Adam Project' stands out amongst streaming duds – ECM Publishers

    January 31, 2023

    ‘Kidding’ Removed From Showtime Streaming — Full List of Removed Shows

    January 31, 2023

    ‘WWE Monday Night RAW’ (1/30/23) free live stream: How to watch Season 31, Episode 5 online without cable

    January 30, 2023

    Southwest’s Loss, Comcast’s Growth, and Netflix’s Strategy

    January 30, 2023
  • Software

    Azentio Software recognized as a Notable Vendor in Leading Research Firm’s Digital Banking Engagement Platforms Report

    January 31, 2023

    Hackers Use TrickGate Software to Deploy Emotet, REvil, Other Malware

    January 30, 2023

    Updates To ezPaycheck Software Enables Trucking Companies Start Payroll, Mid-Year Easily

    January 30, 2023

    Major government tech contractors use monopolistic vendor-lock to drive revenue: study

    January 30, 2023

    Calibrite launches brand new monitor calibration software suite

    January 29, 2023
MULEGEEK TECHNOLOGIESMULEGEEK TECHNOLOGIES
Home»5G»T-Mobile may need to drop the misleading ‘5G’ from its 5G Home Internet advertising
5G

T-Mobile may need to drop the misleading ‘5G’ from its 5G Home Internet advertising

By mulegeek-March 18, 2022No Comments4 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email
Share
Facebook Twitter LinkedIn Pinterest Email


Those of you who like to follow all the latest news from both the wireless and advertising industries may have recently noticed an interesting overlap between the two largely separate worlds, as T-Mobile’s rivals seem to be taking issue with the “Un-carrier’s” bombastic promotion tactics more and more often.

But while Magenta has come under fire at the National Advertising Division (NAD) of BBB National Programs several times over the last year or so as a result of complaints filed by traditional adversaries Verizon and AT&T, the latest ruling in a suspected case of service overhyping specifically mentions a new rival.
We’re talking about cable giant Charter Communications, whose gripes about T-Mo’s 5G Home Internet network strongly suggest this “relatively new service” is being taken more and more seriously by broadband veterans.

No more 5G advertising?

Pretty much as always, the NAD is choosing to side with the plaintiff on certain matters and the defendant regarding a few other specific accusations seemingly made by Charter.
By far the biggest loss for T-Mobile concerns the very use of the “5G” symbol in relation with the company’s Home Internet service, which is deemed misleading due to a number of reasons.
Because not all customers can get a 5G signal at all times in their homes, T-Mo may need to “modify” the network’s branding to clarify that 4G LTE connectivity is still (at least occasionally) very much part of the equation.
Of course, it’s not entirely clear how this “modification” will be implemented, as the “Un-carrier” has vaguely promised to take the NAD’s recommendation “into account in future advertising.” Home Internet seems to already be the primary name under which the fast-growing (and even faster-expanding) service is marketed, but “5G Home Internet” has also been prominently used across different publicity materials, including near the end of the big Super Bowl commercial embedded above.

It’s also important to note that the National Advertising Division can only make recommendations, and while T-Mo explicitly agreed to revise or discontinue other claims in question, it could always choose to ignore this especially contentious part of the ruling or try to find clever ways to dodge it.

One thing that might put the issue to bed would probably be to maintain the 5G label but make it clearer that your Home Internet service can be restricted to or fall back to 4G LTE “depending on signal availability at your eligible address.” Then again, that’s unlikely to be enough to stop the likes of Charter from filing other complaints in the future.

The speed talk is already toned down

At the end of the day, whether you’re calling this a 5G or 4G LTE network (or a bit of both), customers are likely to mainly care about their day-to-day speeds… and, of course, their monthly costs.

In anticipation of the latest NAD verdict, T-Mobile essentially admitted its guilt in promoting “consistent speeds over 100 Mbps”, agreeing to and already removing that claim from its Home Internet webpage, where “typical download speeds between 35-115 Mbps” are now hyped up instead.

The contentious speed claims on T-Mobile's website are highlighted in this picture. - T-Mobile may need to drop the misleading '5G' from its 5G Home Internet advertising

The contentious speed claims on T-Mobile’s website are highlighted in this picture.

That’s still pretty good for just $50 a month with no annual contracts or data caps, the latter of which is another key selling point that Charter challenged… with no success. 

T-Mo was also cleared of all wrongdoing accusations in relation to alleged “implied claims that cable internet providers” require long-term contracts and “exploding bills.” It sure sounds like someone was projecting their insecurities onto the rising competition, which is threatening to disrupt yet another industry after the rapidly shifting world of US mobile network operators.

Finally, Magenta got itself into a bit of trouble by neglecting to detail its deprioritization process on the aforementioned Home Internet website. Due to favoring its mobile customers in times of network congestion, the operator can’t actually promise to deliver the “best speeds” to your home.

None of this should prevent you from becoming a T-Mobile 5G Home Internet subscriber, of course, as long as you ensure you understand all the restrictions and conditions and decide the price is right for you (which it totally is).

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
mulegeek-
  • Website

Related Posts

Sunil Mittal lauds focus on 5G tech in this year’s Budget

February 2, 2023

iQOO 11 5G Review: Does It End Your Quest for the Ultimate Smartphone?

January 31, 2023

BSNL moves into the private 5G network space – Developing Telecoms

January 30, 2023

Leave A Reply Cancel Reply

Categories
  • 4G
  • 5G
  • Broadcast
  • Education
  • Mobile
  • Software
  • streaming

Subscribe to Updates

Get the latest creative news from FooBar about art, design and business.

Nova Labs Launches New IoT Integration Arm, 1663™

February 2, 2023

Buy or Bootleg: Save Your Favorite Streaming Media by Any Means Necessary

February 2, 2023

Colorado Opens Doubleheader Weekend by Hosting Swarm Friday

February 2, 2023

Sunil Mittal lauds focus on 5G tech in this year’s Budget

February 2, 2023
Facebook Twitter Instagram Pinterest
  • About Us
  • Cookies policy
  • Terms of services
  • Contact us
  • DIsclaimer
© 2023Designed by mulegeek.

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT