FloSports today announced a five-year partnership renewal with Amaury Sport Organisation (A.S.O.) to provide live and on-demand coverage of theTour de France exclusively in Canada from 2024 through 2028. The partnership extension also includes a wide spectrum of elite women’s and men’s competitive cycling events such as the Tour de France Femmes avec Zwift, Paris-Roubaix Femmes avec Zwift, La Vuelta and more. Additional non-cycling races produced by A.S.O will also be streamed by FloSports including the Dakar Rally and the Schneider Electric Paris Marathon. FloSports will broadcast the 2022 Tour de France starting on July 1 and the inaugural Tour de France Femmes avec Zwift on July 24 on its FloBikes platform as part of FloSports’ and A.S.O.’s existing partnership.
The Tour de France is the world’s largest and most prestigious cycling event. Featuring 22 teams composed of the sport’s best men’s athletes competing for cycling’s highest honor, the race covers a grueling route of more than 3,500 kilometers through France’s scenic countryside. The highly anticipated Tour de France Femmes avec Zwift will make its debut this year and will include 24 teams of elite women’s cyclists competing for €250,000, the richest prize in women’s cycling.
“FloSports is committed to delivering the best in competitive cycling to Canadian audiences and we are excited to extend our relationship with Amaury Sport Organisation,” says Ryan Fenton, Director, Global Rights Acquisition, FloSports. “The addition of the Tour de France Femmes and other women’s cycling events brings more diverse programming to our FloBikes platform, and we’re honored to shine a spotlight on these world-class competitors. We take pride in the opportunity to broadcast these prestigious global sporting events including the Dakar Rally and the Schneider Electric Marathon de Paris across our network.”
“We are very pleased to extend our partnership with FloSports in Canada,” says Julien Goupil, Media and Partnership Director, A.S.O. “They’ve have proven their commitment in bringing innovatively to their audience the year-long action of our cycling portfolio and the exciting storylines – culminating with the Tour de France and the first edition of the Tour de France Femmes avec Zwift in 2022 that will create a strong momentum for women cycling.”