AsiaSat has entered into a strategic partnership with Thai broadcast company Next Step t0 work on the distribution and launch of a new lifestyle HD channel, Thainess. AsiaSat announced the deal Jan. 26.
In collaboration with Next Step, AsiaSat will provide technical and marketing support to deliver Thainess to the international market, with full vertical integration that combines the power of broadcasting via satellite, and live streaming by AsiaSat’s subsidiary One Click Go Live to enhance audience reach and drive engagement across different content delivery platforms. At launch, Thainess will be joining the premium neighborhood of more than 300 C-band TV channels on AsiaSat 7, with access to distribution affiliates across a regional network encompassing over 250 million pay TV homes and 500,000 hotel rooms.
“Thainess is our next major move to expand the soft power from Thailand to the world. This is in line with the country’s strategy to use Thai culture, Thai food, and Thai hospitality to create a good perception of Thailand to global citizens. Following the success of our national television service, we are excited to launch our global channel Thainess on AsiaSat 7 to introduce the uniqueness of Thailand to a much wider audience,” Amornphat Chomrat, managing director of Next Step, said in a statement.